Omotenashi refers to the traditional Japanese understanding of hospitality. The entire effort of the host is directed towards making the guest feel comfortable. And the guest respects the efforts of the host: despite a clear division of roles, the relationship between the two is basically one of equality and mutual respect. It is a matter of consciously turning to the other and getting involved with him or her. If the guest feels good because of this, then that is Omotenashi.